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Heritage, But Make It Digital: Arabeasy Gaming Featured in Gulf News for UAE National Day

  • Writer: Saeed Almheiri
    Saeed Almheiri
  • Nov 29, 2025
  • 2 min read

There’s a special kind of pride that comes from seeing your culture reflected back at you, not as a museum piece, but as something alive, modern, and playable. This week, that pride took center stage as Gulf News profiled Arabeasy Gaming and our journey to reimagine Emirati heritage for a global audience. Our highlighted project, Camel Racing on Roblox, is more than a game. It’s a love letter to the UAE to our deserts, our skylines, our rhythm, our energy, and the spirit that raised us.


Turning Heritage Into Play

Camel racing has always been a pulse of our culture. For generations, it echoed across desert tracks, bringing families and communities together. We wanted to translate that feeling into a world today’s players already inhabit. The result: a family-friendly, globally accessible game where players aged nine and above can train, race, upgrade, and compete — inspired by Abu Dhabi, Dubai, and Sharjah, and built from a place of sincerity, not stereotypes.


A Local Story With Global Momentum

What surprised even us was how far and how fast the game traveled.

  • 100,000+ players in the first 37 days

  • 250,000 in 60 days

  • Top Audience: USA, Indonesia, Brazil, Saudi Arabia, UAE

  • ~29 minutes average session time

  • High replay rates and organic content creation from players

Those aren’t just numbers, they’re proof that when you build with authentic storytelling and world-class standards, local stories don’t stay local.


Crafting a UAE You Can Feel

Designing a stylised UAE was tougher than creating a fantasy world. You can’t fake:

  • the golden-hour light on desert dunes

  • the effortless blend between modern skylines and old rhythms

  • the warmth of an open lobby that feels like hospitality

  • the balance between fun gameplay and cultural respect

We drew a hard red line:Family-friendly. No stereotypes. Naturally bilingual (Arabic + English). Everything else had to deepen the heartbeat of the game.


Gaming as Soft Power

The Gulf News feature spotlighted a belief we've held from day one: gaming is the UAE’s next engine of cultural & economic growth, and creates talent. It attracts investment. It trains the next generation of artists, storytellers, engineers, and strategists.And it turns heritage into something the world can learn from not through lectures, but through play.


What We Wanted the World to Feel

Three pillars shaped the entire experience:

  • Hospitality – welcoming lobbies, cooperative features, and a world accessible to all.

  • Excellence – smooth performance even on mid-tier devices, polished mechanics, and a thoughtful onboarding journey.

  • Momentum – train, race, improve, help others win. A loop powered by community, not competition alone.


Proudest Moments

It wasn’t the milestones — it was the reactions:

  • Parents playing alongside their kids and recognizing landmarks mid-race

  • Teachers using the game to talk about heritage and sports science

  • Players creating YouTube content without us asking

  • Kids telling us it “feels like home, but cooler”

That’s when you know a digital world is breathing.


One Line That Captures It All

If Camel Racing had to summarise the UAE’s spirit, it would be this:

The real victory isn’t crossing the finish line first — it’s crossing it together.

That’s the UAE.That’s Arabeasy.

And this is just the beginning.


 
 
 

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