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There’s a special kind of pride that comes from seeing your culture reflected back at you, not as a museum piece, but as something alive, modern, and playable. This week, that pride took center stage as Gulf News profiled Arabeasy Gaming and our journey to reimagine Emirati heritage for a global audience. Our highlighted project, Camel Racing on Roblox , is more than a game. It’s a love letter to the UAE to our deserts, our skylines, our rhythm, our energy, and the spirit th

In just 37 days, over 100,000 players joined the arabeasy Camel Race world on Roblox. That’s not noise; it’s a clear signal. Emirati-born IP is building bridges. When stories are authentic, systems are robust, and updates land fast, local dreams scale global. “The first time I raced, I saw Dubai’s skyline in the golden light. It felt like home but it was all online,” shares Yara, a UAE teen now hosting weekend tournaments with friends across three countries. Camel Race didn’t

The world of gaming is a vibrant tapestry woven with diverse cultures, stories, and innovations. Among these, the Arab gaming scene emerges as a fascinating realm where tradition meets technology, and heritage inspires creativity. This dynamic intersection offers a unique lens through which one can appreciate the evolving tastes, preferences, and aspirations of a region rich in history and youthful energy. As I delve into this exploration, I invite you to journey with me thro

Dubai, UAE — October 17, 2025. Arabeasy Gaming, the Emirati content and games studio, has launched Camel Racing on Roblox in collaboration with Boltable Studio (Abu Dhabi). The experience is an original Arabeasy concept—developed on Roblox with Boltable as a technical partner—built for players aged 9+ and playable in Arabic and English. A World Tour of the UAE—On Camelback At launch, Camel Racing features three UAE-inspired locales, each with a distinct visual identity and rh

In the bustling world of digital media and gaming, one emerging startup is making waves by seamlessly blending Arab culture with...

As we step into a future where technology and culture blend seamlessly, ArabEasy Media emerges as a beacon of innovation in the gaming...

ArabEasy Media, a pioneering gaming and digital media startup rooted in the UAE, is leading the way in merging Arab heritage with...